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Disneyland Article
Why Disney Needs A Bigger Land
ID:
TMS-5143
Source:
sbsun.com
Author:
Robert Niles
Dateline:
Posted:
Status:
Current
Some of Disneyland’s most loyal fans and customers remain salty over the resort’s recent changes to its Magic Key annual pass program.

When Disneyland finally opened renewals for Magic Key last month, it changed the program’s top tier, replacing the old Dream Key with a new Inspire Key. The big difference between the two? The Inspire Key is blocked out for the period between the Christmas and New Year’s holidays — the first blockout period for the top tier of a Disneyland annual pass.

Magic Key already requires passholders to make advance reservations to visit the parks, meaning that passholders cannot always just roll up and visit the parks on any day when their pass is not blocked out. That has elicited a great deal of pushback — and even a lawsuit — from some longtime Disneyland fans. But many Magic Key holders have figured out how to play the advance reservation game, so that requirement is not keeping the most dedicated fans from getting inside the gates when they want.

But no amount of checking Disney’s website for reservation ability will help you get in on a blockout day. Only buying a daily ticket can do that — and it’s understandable that Disneyland fans who already have dropped $1,599 for an Inspire Key are in no mood to do that to visit the parks during their most popular week of the year.

Contrary to the wild speculation of some conspiracy theorists, Disneyland does not make these changes because it wants to annoy or offend its most loyal customers. Disneyland is trying to balance the needs of its annual passholders with the desire of other potential visitors not to be crowded out of the parks when they want to buy a daily ticket.

Claiming that Disney managers are hurting the park when annual passholders can’t get in because the parks have hit capacity is an argument straight out of the Yogi Berra School of Logic. (“Nobody goes there anymore. It’s too crowded.”) Disney managers have pointed to the theme parks’ recent record financial performance as proof that their policies are working. If a few annual passholders get upset and choose to not renew, that just opens space for other Disneyland fans to get into the parks.

Either way, the parks get filled and Disney makes bank.

Still, a company that sells happiness cannot stay long in the business of frustrating its customers. At some point — and soon — Disneyland needs to add the capacity that will allow it to welcome not only annual passholders and daily visitors, but also the new Disney fans that the company attracts through movies, television and Disney Plus.

With its DisneylandForward proposal, Disney is asking the City of Anaheim for additional planning flexibility to allow it to add that attraction capacity. Without that flexibility to expand the parks’ footprint, it’s hard to see how the frustration that some Disneyland fans are feeling over park access will not get even worse.


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