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Disneyland Article
First Reservation System For Star Wars Attraction

Star Wars Rise Of The Resistance
ID:
TMS-4108
Source:
Bloomberg News
Author:
Christopher Palmeri
Dateline:
March 07, 2019
Posted:
March 12, 2019
Status:
Current
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Disney is requiring guests at its Disneyland theme park in Anaheim, California, to reserve specific times to visit a new Star Wars attraction as the company looks for ways to manage an expected surge in crowd size.

Disney historically hasn't required guests to make reservations to enter its parks, although it has stepped up efforts in recent years to manage demand, such as introducing a tiered-pricing system that charges visitors more during peak times.

The reservations for the Star Wars themed land won't cost anything, but it will be subject to availability. Guests will also need buy tickets to enter the park, which cost as much as $149 on peak days. Visitors staying at one of Disney's hotels in California will receive a reservation for that day, the company says, and more details on the reservation system will be released later.

The world's largest theme-park operator announced the opening dates Thursday for the two new attractions, dubbed Star Wars: Galaxy's Edge. The one at Disneyland in Anaheim will open May 31, followed by another Aug. 29 at Disney's Hollywood Studios in Orlando, Florida.

The Disneyland reservations will be required from May 31 to June 23. Dennis Speigel, a theme park consultant in Cincinnati, said Disney may have to extend the reservation period and take other steps to control crowds.

"I don't think they really know where the upper limits are on demand," Speigel said.

Disneyland is already the second-most visited theme park in the world, after Disney's Magic Kingdom in Orlando.

At 14 acres each, the new attractions will be the largest additions the company has built on an existing park.

Disney CEO Bob Iger announced the openings at the company's annual meeting Thursday in St. Louis, adding that the dates were a little earlier than originally expected.

"No one has ever attempted anything of this magnitude," Iger told shareholders Thursday. He said one overarching bit of advice he gave park designers: "Make sure they're ambitious."

In a sign of how quickly Disney is moving, one of the attractions, which puts guests in the middle of a battle between the First Order and the Resistance, won't be open until later this year. On opening day, guests will be able to ride in a model of the Millennium Falcon space ship and participate in other activities such as a build-you-own-droid workshop.
 
Attractions Referenced

Millennium Falcon Smugglers Run

Star Wars Rise Of The Resistance

 
Lands Referenced

Star Wars Galaxys Edge

 
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