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Disneyland Article
Disneyland Will Demolish And Replace Iconic Adventureland Entry Sign To Improve Pedestrian Traffic Flow

Tropical Hideway
Mercury News
Brady Macdonald
April 10, 2019
April 14, 2019
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Disneyland plans to demolish and replace the Adventureland archway sign and redirect long queues waiting to order Dole Whip treats in an effort to improve pedestrian traffic flow at a notoriously crowded pinch point in the Anaheim theme park in advance of the opening of Star Wars: Galaxy's Edge.

A building permit filed with the city of Anaheim calls for the demolition of the existing Adventureland marquee and the installation of new sign and footings, according to public records.

Have no fear, the iconic Adventureland archway sign won't be gone for long. Disneyland plans to replace the 1990s marquee with a nearly identical sign that stretches all the way across the entry pathway. The goal: Complete the project before the May 31 grand opening of Galaxy's Edge.

The support beams in the middle of the walkway passing under the Adventureland arch will be removed to free up foot traffic and restore the entryway to its pre-1990s appearance. The support beams created an alcove that often served as a shady gathering spot for visitors and further clogged the already congested Adventureland entrance.

Disneyland has been sprinkling quite a bit of construction pixie dust on Adventureland, one of the most crowded lands in the park.

To help reduce crowding, the Dole Whip stand in front of the Enchanted Tiki Room will be closed on busy days, with fans of the popular treat directed to the new stand in the Tropical Hideaway. In late March, Disneyland tested a new mobile ordering strategy at the Tiki Juice Bar designed to help reduce congestion along the Adventureland entryway.

The Tropical Hideaway grab-and-go food stand that opened in December doubled the seating available in Adventureland and made the claustrophobic jungle-themed land feel and look bigger.

The strollers that regularly crowded the center of the walkway passing through Adventureland have been pushed to a space once used as a grab-and-go food stand. Storefronts next to Bengal Barbecue have been converted to seating for diners.

The changes to Adventureland are part of a Disneyland initiative dubbed Project Stardust, which seeks to relieve pedestrian pinch points throughout the park ahead of the massive crowds expected to descend on Galaxy's Edge.

Project Stardust - a mash-up of Star Wars and pixie dust - takes a comprehensive park-wide look at operations, infrastructure and crowd management with an eye toward improving efficiency, traffic flow and access.
Attractions Referenced

Enchanted Tiki Room

Restaurants Referenced

Tiki Juice Bar

Tropical Hideway

Lands Referenced


Star Wars Galaxys Edge

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