From WED Disneyland Dictionary 1968
Offers a complete array of Hallmark greeting cards, postcards and party goods, including many exclusively available at Disneyland. Sponsored by Hallmark Inc.

From Steve Birnbaum brings you the best of Disneyland 1982:
Greeting cards from sweet to swinging, ribbons and paper, party supplies, birthday-cake molds and fancy cookie cutters, jigsaw puzzles, photo albums, diaries, and stationery are the stock in trade of this pleasant, quiet store opposite the Flower Market. Presented by Hallmark Cards, Inc.