When Walt Disney created Disneyland in 1955, his vision was simple but revolutionary: a place where families could play together. Unlike typical amusement parks of the time, Disneyland offered attractions designed for everyone, so mom and dad didn’t have to sit on the sidelines (or park bench) while the kids had all the fun. This same family-first philosophy was carried over to the creation of Walt Disney World in 1971, cementing Disney’s reputation as the ultimate family destination. For decades, this demographic, families with children, was the cornerstone of Disney’s success.

But over time, things began to shift.

In 1960, married parents made up the largest segment of U.S. households, accounting for 44.2% of all households. Fast forward to 2023, and that figure has dropped dramatically to just 17.9%. Today, the largest U.S. household groups are those married with no children (29.4%) and single individuals with no children (29.0%). In response, Disney has had to adapt its approach to stay relevant and inclusive. If they continued focusing solely on families with children, they would risk alienating a massive and growing portion of their audience.

Enter the rise of Disney adults.

Some people may dislike the increasing emphasis on catering to child-free adults, but from a business perspective, it’s a smart and necessary move. By designing thrilling attractions not exclusively for little ones and introducing adult-focused experiences such as themed bars like Trader Sam’s and Oga’s Cantina, Disney has broadened its appeal. These additions reflect the preferences of a significant portion of their guests adults who either don’t have children or want experiences tailored to their interests alongside traditional family-friendly options.

While Disney will always prioritize creating premier experiences for families, they are savvy enough to recognize that U.S. demographics are evolving. Ignoring the two largest growing household segments, those without children, would be a missed opportunity for both connection and profitability. Instead, Disney has struck a balance, maintaining its family-first philosophy while also welcoming those who visit the parks for nostalgia, adventure, and escape, regardless of whether they’re pushing a stroller.

By adapting to these changes, Disney ensures it remains a place for everyone, not just families, to create magical memories.

I’m a dad of two, and I love visiting Disney World with my kids and my wife to share those magical experiences together. But before becoming a dad, I spent years enjoying the parks with just my wife and friends. I’ve been a childless Disney adult, and it bothers me to see other people criticizing them. Everyone deserves to have fun at the parks, and yes even certain experiences should be catered for them!

This idea that only parents have the right to enjoy Disney is gross. Choosing to become a parent is a personal decision, and for me, it’s brought incredible joy. But being a parent doesn’t make me superior or more deserving of the experience than anyone else. I’m tired of hearing “These parks are for my kids, not (fill in hurtful dialogue here).” The parks are for everyone, no matter the makeup of their family, and there’s no room for this weird sense of ownership or judgment.