Is where Tomorrowland visitors find Disney character and theme souvenirs and gifts of all descriptions. The Character Shop is a deftly styled, 3,500-square-foot merchandise center in the all-new area. Wearing apparel, toys, jewelry, games, books and other Disney theme items created especially for the "Magic Kingdom" are available. There are also photographic supplies in a special area of the shop. A huge portrait of Mickey Mouse, as seen in Steamboat Willie, his first "talking" animated film, and other Disney characters are on display here.