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Disneyland Article
Disneyland Resort Generates 5.7 Billion Dollars Of Southern California Economy

Source:Orange County Register
Author:Joseph Pimentel
Dateline:June 11, 2015
Posted:June 21, 2015
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Disneyland Resort generates an estimated $5.7 billion annually in economic activity for the Southern California economy, according to an independent study commissioned by The Walt Disney Parks and Resorts division.

"We've just had great growth and I think that plays out with the expansion of the Disney California Adventure," Disneyland President Michael Colglazier said in an interview Thursday. "I think it's a great boost for tourism in Southern California overall."

The Disneyland Resort includes two theme parks, Disneyland and Disney California Adventure, three hotels, and the Downtown Disney district. Disneyland celebrates its 60th anniversary on July 17.

The economic impact report was released Thursday at a luncheon at Disney's Grand Californian Hotel hosted by the Orange County Forum.

The study, conducted by Arduin, Laffer & Moore Econometrics, a Florida-based economic consulting firm, uses fiscal 2013 data on the Disneyland Resort, its visitors, employees and third party businesses. They've done such reports for Walt Disney World.

The last time Disney commissioned an economic impact study for Disneyland was in 2009. That study - by a different company - found the resort contributed $4.7 billion annually to the Southern California economy. A 2005 report calculated, it generated $3.6 billion.

Since 2009, employment at the resort has grown considerably, and it is one of the state's largest tourism draws, according to the report.

Over the past five years, the resort's employment has grown at a 34 percent rate, faster than the 6.7 percent for the state of California, said Ford Scudder, chief operating officer at Arduin, Laffer & Moore Econometrics.

Disneyland Resort is the county's top employer, employing more than 28,000 people. It also contributes indirectly to the creation of 25,000 other jobs in Southern California, Scudder said.

Disneyland visitors spend $1.4 billion annually in food, beverage, accommodations, retail and transportation at establishments outside of the resort, the report said.

The resort also accounts for nearly a third of Orange County's $9.6 billion tourism market and generates $370 million in state and local tax revenues.

"It's pretty clear that Disneyland is a popular family entertainment destination and is one of the top reasons why people choose to visit Southern California," Scudder said.

Arduin, Laffer & Moore Econometrics pulled the data from confidential Disney financial records and public information from the city of Anaheim and some nearby counties.

The consulting firm used the IMPLAN modeling system, based on the theory that when new money enters a community, much of it is re-spent in the local community.

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