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Disneyland Article
Anaheim Parks Turns To Demand Based Ticket Pricing

ID:TMS-3334
Source:Orange County Register
Author:Joseph Pimentel
Dateline:February 27, 2016
Posted:March 03, 2016
 
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Going to Disneyland or Disney California Adventure will cost $95 to $119 for an adult beginning Sunday depending on the day - as the two parks go to demand-based pricing.

Currently, an adult ticket costs $99.

Under what Disney calls "seasonal pricing," customers will pay $95 for "value" days, $105 for "regular" days and $119 for "peak" days.

For the rest of the year, there are 83 value days, mostly Mondays through Thursdays during off-season months or when school is normally in session. There are 142 regular days, covering most weekends and summer days.

And there are 83 peak days that fall on spring break, some summer weekends, and nearly all of December.

"The demand for our theme parks continues to grow, particularly during peak periods," said Suzi Brown, a Disneyland spokeswoman. "In addition to expanding our parks, we are adopting seasonal pricing on our one-day ticket to help better spread visitation throughout the year."

Attendance at Disney's U.S. parks is up 10 percent over last year's first quarter, according to the company's latest fiscal report.

In 2014, more than 16.7 million people visited Disneyland and another 8.7 million visited Disney California Adventure, according to the Themed Entertainment Association, a trade group representing the theme park industry.

The price for a park hopper ticket, which allows the guest to bounce between the two Anaheim parks, is $155 and will be $155 to $169 starting Sunday. Annual pass prices, which were raised last October, and the fee to park at Disneyland Resort were not increased.

Walt Disney World in Florida is incorporating a somewhat similar pricing structure.

Disney's tiered-pricing comes a month after nearby Universal Studios Hollywood made a somewhat similar move. The strategy has been used for years by airlines, hotels and professional sports teams.

Brian Alters, a Chapman University professor who teaches a class about Disney, said he believes the new pricing structure is a way to manage the overwhelming demand.

"Disney is so incredibly good at facilitating happiness to the point that there are too many people coming to Disney properties," Alters said.

A pricing calendar will be available on the Disneyland website beginning Sunday
 

 
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