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Disneyland Article
Disneyland Hopes To Preserve And Reuse Iconic Adventureland Sign During Entryway Expansion

Tropical Hideway
Orange County Register
Brady Macdonald
April 17, 2019
April 26, 2019
Disneyland hopes to preserve and reuse as much of the iconic Adventureland sign as possible as work begins in the next few days on the entryway-widening project designed to improve pedestrian traffic flow at a notoriously crowded pinch point in the Anaheim theme park.

A building permit filed with the city of Anaheim called for the demolition of the existing Adventureland marquee and the installation of new sign and footings, according to public records. But the city demolition permit doesn't mean the iconic sign will be "demolished."

The new Adventureland sign will reuse as much of the current entry marquee as possible, Disneyland officials said.

The Adventureland archway sign won't be gone for long. Disneyland plans to replace the 1990s marquee with a nearly identical sign that stretches all the way across the entry pathway. The goal: Complete the project before the May 31 grand opening of Star Wars: Galaxy's Edge.

The support beams in the middle of the walkway passing under the Adventureland arch will be removed to free up foot traffic and restore the entryway to its pre-1990s appearance. The support beams created an alcove that often served as a shady gathering spot for visitors and further clogged the already congested Adventureland entrance. The similarly designed new Adventureland sign will stretch further across the entryway to allow for greater traffic flow.

The Adventureland entryway will remain open during construction. Removal and replacement of the Adventureland entry sign will take place during overnight maintenance shifts.

A temporary Adventureland sign that was recently installed near the entrance to the land formerly sat atop the Tahitian Terrace entry spire and greeted riders returning from Jungle Cruise journeys.

Disneyland has been sprinkling quite a bit of construction pixie dust on Adventureland, one of the most crowded lands in the park.

To help reduce crowding, the Dole Whip stand in front of the Enchanted Tiki Room will be closed on busy days, with fans of the popular treat directed to the new stand in Tropical Hideaway. In late March, Disneyland tested a new mobile ordering strategy at the Tiki Juice Bar designed to help reduce congestion along the Adventureland entryway.

The Tropical Hideaway grab-and-go food stand that opened in December doubled the seating available in Adventureland and made the claustrophobic jungle-themed land feel and look bigger.

The strollers that regularly crowded the center of the walkway passing through Adventureland have been pushed to a space once used as a grab-and-go food stand. Storefronts next to Bengal Barbecue have been converted to seating for diners.

The changes to Adventureland are part of a Disneyland initiative dubbed Project Stardust, which seeks to relieve pedestrian pinch points throughout the park ahead of the massive crowds expected to descend on Galaxy's Edge.

Project Stardust - a mash-up of Star Wars and Pixie Dust - takes a comprehensive park-wide look at operations, infrastructure and crowd management with an eye toward improving efficiency, traffic flow and access.
Attractions Referenced

Enchanted Tiki Room

Jungle Cruise

Restaurants Referenced

Bengal Barbecue

Tahitian Terrace

Tiki Juice Bar

Tropical Hideway

Lands Referenced


Star Wars Galaxys Edge

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